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News and Events > Brand Protection Seminar |
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Effective brand
management in these competitive times is of essential importance
in the survival game. The proliferation of fakes in the global
market is a major threat to this objective. The results are huge
financial losses and substantial damage to brand image.600
Billion USD per year is lost in industries ranging from the drug
trade, pharmaceuticals, automotive, cigarette and clothing. No
one is spared. Local Chinese authorities doing investigations
and evaluation have discovered that 70% of counterfeits are
produced in China. TUV Rheinland’s Brand Protection Platform is
web-based, which means that all interested parties are able to
participate in authenticity verification. Combined with risk
assessment, this system provides a high degree of security
developed in cooperation with Germany’s Fraunhofer Institute of
System Technology (the birthplace of MP 3 technology). Backed up
by the TUVdotcom Service, a repository of documentation is
provided for the duration of the product’s entire life cycle.
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LEARNING OUTCOMES |
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Understand the Modus Operandi of Counterfeiting
- Learn the
Features of the Brand Protection System
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Understand the Holistic Solution Approach to Detection
- Develop
Procedures for Preventing Counterfeit
- Create
Secure Shipment Methodologies
- Build
Effective Supply Chain Support
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TARGET
PARTICIPANTS
Product
Design Engineers, Registered Manufacturers, Assemblers, Suppliers, Customs
Officials, Distributors, Retailers, Shops
OPEN
FORUM
Training
Investment: Php 6,000 inclusive of 12% vat |
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Morning Session
The
Anti-Counterfeit Network
-
Introduction of the TUV Rheinland Group
- How
Dangerous is the Problem?
- The
Global Picture
- Modus
Operandi and Sample Evidence
The TUV
Rheinland Brand Protection Service
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Overview
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Features of End User Functionality
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Elements of the System
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Competitive Edge over Other Anti-Counterfeit Networks
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Afternoon SESSION
Presentation
of the Different Types of Services
-
Internet Monitoring thru the TUVdotCom Service
-
Investigation
- Brand
Protection Audits
- Secure
Shipment
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TUV Rheinland is
a registered association in Europe for more than 150 years and
an internationally recognized expert in the field of inspection,
testing, product safety certification and quality assurance
through ISO 9001 and other international standards. The
company’s worldwide offices are located in Europe, North and
South America, Africa and Asia. TÜV Rheinland is a member of TÜV
Cert, the inspection association in Bonn, Germany. TÜV Cert is
appraised and accredited by Tragergemeinschhaft Fur
Akkreditierung Gmbh (TGA), a sponsoring association for
accreditation in Germany and a member of Deutscher
Akkreditienrungs Ra (DAR), the German Accreditation Board. In
the Philippines, TUV Rheinland is staffed with a total of 20
highly skilled personnel comprising of Registered Lead Auditors,
Product Engineers and Trainers. |
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Markus
Rochel
has a Masters Degree in Electrical Engineering from Germany’s
University of Karlsruhe. He joined the TÜV Rheinland Group in
1992 as Project Manager for product certification in Japan.
Based in Osaka, Mr. Rochel is a design consultant for Japanese
manufacturers wishing to apply for certification of their
products against German, European and other international (IEC,
UL) Standards. In 1994, he expanded his field of knowledge into
the semiconductor industry focusing on environmental, health and
safety considerations for manufacturing equipment according to
the “SEMI” Standards Series. His expertise led him to actively
participate in Japanese Technical Committees formulating SEMI
Guidelines for Implementation. In 2001, he took on the
leadership of TUV Rheinland’s West Japan operations and a year
later became Director for Product Safety and Quality (PSQ) of
the entire TUV Rheinland Japan. As the head of PSQ, he was
tasked with developing the Brand Protection System as a special
unique service for product life cycle management. He is at
present actively promoting the system in Japan, New Zealand and
the Philippines |
For inquiries, call
8451324 and look for Jasmin or email to
jrunez@trainingworks.com.ph or
TUV
Rheinland Philippines office,
please call us and look for
Mr. Tristan Arwen Loveres
E-mail us
at:
psq@phl.tuv.com
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